In US, Staples, the office supply giant use Facebook in its efforts to help kids help kids. Of course there is a tremendous display of altruism here but let’s also remember the good business sense that a campaign such as this makes. This one is a win/win situation which is cool.
The office and school supplies retailer tapped New York agency Mr Youth to create a Do Something 101 Facebook page and an “Adopt a Pack ” Facebook application where participants can tag friends, virtually “fill” a backpack with school supplies, and then go to a Staples store t “o buy the supplies they selected and have them donated to other students who are living in poverty.
How is this good business? Let us count some of the ways:
- Helping kids in poverty is a good thing all by itself
- Helping kids in poverty is great PR for your brand
- Helping kids to help kids in poverty is good for society
- Helping kids who do have money to know your brand for something other than office supplies is just plain smart
No comments:
Post a Comment